SEO

The Pros and Cons of Hyper-Geotargeting


July 28, 2015

In the Tar Pit As a greenhorn PPC strategist, I have not yet lost that youthful energy that drives me to to help clients... with whatever they want... at any time......

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What is Direct Traffic?


July 9, 2015

“What Is Direct Traffic?” It sounds like a straightforward question, doesn't it? If you've looked at your Google Analytics channel data or had a brief summary of your web traffic,...

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The Fastest Way To Map Out Your Digital Strategy


July 6, 2015

The chief strength of digital marketing has long been that we can tell you exactly which half of your marketing dollars are working and what their ROI is. But as...

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3 Starting Points for a Digital Marketing Strategy


July 2, 2015

How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just...

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How to Come Up With Blog Post Ideas For Your Small Business


June 23, 2015

Coffee? Check. Open document? Check. Solid understanding of the importance of content marketing for your business goals? Check. Idea for what to blog about? … Um... Adding new content to...

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The True Meaning of Bounce Rate


June 11, 2015

What does Bounce Rate truly mean? This seems like an easy question to answer, but Bounce Rate is high on the list of misused and poorly understood engagement metrics. A...

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The Quick Guide to DAMN Good Content Marketing


June 9, 2015

Content marketing has been around for a long time - business owners have always put their specialized knowledge to work to answer customer questions and demonstrate product value. But in...

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The True Meaning of the Long Click


May 28, 2015

Too often, we Inbound Marketing Strategists focus our attention on the 'downstream' aspects of search traffic. Our clients want to rank #1 for certain terms, gain more engaged traffic, and...

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Keyword Stuffing is Still Alive and Well on Amazon


May 5, 2015

Good marketing demands outside-of-the-box thinking and evolving strategies that may outpace the output of standard tactics. In the rush to find something that works, many site owners, SEOs, Marketers, and...

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Link Prospecting with Google AdWords


September 16, 2014

AdWords is an underutilized treasure trove for link builders. We know about the power of the Google Keyword Planner for new keyword ideas and ballpark search volume estimates but many...

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