In the Tar Pit As a greenhorn PPC strategist, I have not yet lost that youthful energy that drives me to to help clients... with whatever they want... at any time......
Read More ...“What Is Direct Traffic?” It sounds like a straightforward question, doesn't it? If you've looked at your Google Analytics channel data or had a brief summary of your web traffic,...
Read More ...The chief strength of digital marketing has long been that we can tell you exactly which half of your marketing dollars are working and what their ROI is. But as...
Read More ...How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just...
Read More ...Coffee? Check. Open document? Check. Solid understanding of the importance of content marketing for your business goals? Check. Idea for what to blog about? … Um... Adding new content to...
Read More ...What does Bounce Rate truly mean? This seems like an easy question to answer, but Bounce Rate is high on the list of misused and poorly understood engagement metrics. A...
Read More ...Content marketing has been around for a long time - business owners have always put their specialized knowledge to work to answer customer questions and demonstrate product value. But in...
Read More ...Too often, we Inbound Marketing Strategists focus our attention on the 'downstream' aspects of search traffic. Our clients want to rank #1 for certain terms, gain more engaged traffic, and...
Read More ...Good marketing demands outside-of-the-box thinking and evolving strategies that may outpace the output of standard tactics. In the rush to find something that works, many site owners, SEOs, Marketers, and...
Read More ...AdWords is an underutilized treasure trove for link builders. We know about the power of the Google Keyword Planner for new keyword ideas and ballpark search volume estimates but many...
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