Search engine optimization (SEO) is an important part of online marketing – even more so for a medical practitioner. If you’re not actively focusing on pursuing higher rankings in the...
Read More ...A year from now, you’ll wish you had started today. – Karen Lamb This is one of my favorite quotes from Karen Lamb. It keeps pushing me past my limits...
Read More ...Facebook Ads is a difficult platform to learn. It’s no different than learning, say, Google AdWords, but the amount of moving pieces at work require advertisers to plan and strategize...
Read More ...Posting on social media seems like the last step for many content marketers - you take the time to create content that shows off your brand, then place it on...
Read More ...The weekend after Thanksgiving in the US is often a record-breaking time for online marketers - Black Friday and Cyber Monday are high-water days for eCommerce sales, and the following...
Read More ...As a modern marketer, it's likely that you've put some thought into marketing personas.You have identified your target markets and personified your prospective buyers. Maybe you've even created fancy graphics...
Read More ...It’s bound to happen sooner or later - You will sit down at your computer, log into Google Analytics, and see that traffic has fallen. With any luck, you will...
Read More ...Sitting down to write a blog is a daunting prospect for most people. The good news is there are a lot of tools out there that purport to help. The...
Read More ...If you’ve only heard of a cappella through Pentatonix’s YouTube Videos, watching Glee, or Pitch Perfect, you should know that there is far more to the world of a cappella...
Read More ...Content Marketing works for a lot of businesses, but it takes time. When pursuing any new strategy, tactic, or method, we first apply the models, frameworks and learnings...
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