Define Your Goals and Create Your Strategy Accordingly<\/strong><\/li><\/ol>\n\n\n\nAbove all, you need to start by asking the question, how will my TMS clinic benefit from guest articles?<\/em><\/p>\n\n\n\nThere are a number of reasons why you can allow guest authors to write for your website. However, picking your specific reason\/goal for accepting guest writers and building a marketing strategy around it is the best way to move forward. <\/p>\n\n\n\n
- Give Others a Reason to Pitch Their Content<\/strong><\/li><\/ol>\n\n\n\n
It is important to remember that a guest blogger are pitches a piece of content for your website for a reason \u2013 their own visibility. <\/p>\n\n\n\n
Therefore, before you start accepting guest blog posts, you need to build up a high authority\/DA (domain authority) in order to attract quality writers \u2013 otherwise you\u2019ll have to deal with sub-standard content creators, most of which would probably link back to shady websites.<\/p>\n\n\n\n
However, if you have a small business and it\u2019s in the startup phase, and you have a relatively low DA website, there are certain things you can do to attract quality writers, such as featuring the best content on your homepage, having a decent email marketing\/content promotion strategy (more on that later). <\/p>\n\n\n\n
- Create Strict Guest Posting Guidelines<\/strong><\/li><\/ol>\n\n\n\n
Once you decide to allow guest posts on your website, you\u2019ll need to address a lot of questions in the minds of those willing to write great articles for you. <\/p>\n\n\n\n
You can simply do that by creating a template with clear guidelines for guest post pitches. In this template, you\u2019ll specify things like the type of content you want (for example, a how-to guide or a case study), the word count, the preferred style of writing, and what you are offering the guest writer in return (such as an author bio, anchor text\/backlinks, etc.). <\/p>\n\n\n\n
Furthermore, you can also modify that template\/guest post guidelines, pair it with the list of reasons to write for your blog, and send it as an outreach email to relevant industry influencers and marketers, inviting them to write for you. <\/p>\n\n\n\n
- Create a Strategy for the Promotion of Guest Posts<\/strong><\/li><\/ol>\n\n\n\n
Apart from your expectations as a blog owner, you also need to consider the guest writer\u2019s expectations from a guest blogging site. <\/p>\n\n\n\n
Therefore, it is wise to specify how you will promote the guest post in order to encourage writers to take your guest blogging opportunity seriously. <\/p>\n\n\n\n
For example, if you have a strong social media following, you can display your subscribers count or the number of shares you get on average. <\/p>\n\n\n\n
Remember \u2013 a good guest post is as important as your own blog post. You\u2019ll need to put your best digital marketing strategy in place in order to cash on the full potential of the guest post and in turn boost your google search engine results page rankings. <\/p>\n\n\n\n
Final Thoughts<\/strong><\/h2>\n\n\n\nAccepting guest posts, when done right, can do wonders for your TMS clinic\u2019s website \u2013 especially if you\u2019re a relatively new player. <\/p>\n\n\n\n
All it takes is assessing the needs, figuring out your goals, and developing an overall effective marketing strategy \u2013 before you turn your TMS clinic website into a guest posting site.<\/p>\n