The internet offers limitless opportunities to local businesses to reach out to a broader audience. This can be done through different tactics and strategies, the most essential of which is local SEO (search engine optimization) \u2013 also known as \u201clocal search marketing.\u201d<\/p>\n\n\n\n
In this article, we\u2019ll walk you through the concept of local search engine optimization, its basic components, and how it can benefit your TMS clinic\u2019s website.<\/p>\n\n\n\n
Let\u2019s get started. <\/p>\n\n\n\n
Local SEO refers to an SEO strategy that\u2019s implemented by local businesses to increase their visibility on the internet, improve their local search rankings, and attract potential customers from nearby areas\/physical location.<\/p>\n\n\n\n
In this digital marketing era, your business needs to create and maintain a fully-optimized online presence to survive.<\/p>\n\n\n\n
Creating a local SEO strategy is the first of the many steps towards attaining that online presence.<\/p>\n\n\n\n
This entails a lot of things, including, but not limited to creating local citation<\/a>s on the web (creating listings with the name, physical address, phone number, and other relevant information of your business).<\/p>\n\n\n\n Here\u2019s how local SEO can help businesses like mental healthcare practitioners and TMS therapy clinics:<\/p>\n\n\n\n In short, local SEO is a great way to inaugurate your business on the web. <\/p>\n\n\n\n Furthermore, it\u2019s a great local marketing tactic that will make your business discoverable in the organic results and help you win new patients. <\/p>\n\n\n\n Achieving a great position in the search engine rankings requires expertise and consistency \u2013 coupled with ultimate knowledge of local SEO components. <\/p>\n\n\n\n Here are the core elements of a local SEO strategy that every business owner should know:<\/p>\n\n\n\n Google has a comprehensive SEO guide<\/a> for marketers aiming to achieve local SEO for their businesses. <\/p>\n\n\n\n Some of the most prioritized aspects are to maintain Google my business (GMB) listing, accurately reflect your business, and avoid publishing prohibited content<\/a>.<\/p>\n\n\n\n If you fail to comply with Google\u2019s guidelines, it will hurt your rankings and even result in a listing takedown.<\/p>\n\n\n\n Google My Business (formerly known as Google Local and Google Places) is a platform that\u2019s similar to an online directory. It allows you to create and maintain an online business profile.<\/p>\n\n\n\n GMB listing contains your business information (business name, address, and phone number \u2013 or \u201cNAP\u201d) just like other aggregators (Yelp, brightlocal, etc.) and displays it to places with high visibility like google maps, google local pack, google knowledge graph, etc. <\/p>\n\n\n\n Your website is eligible for a high rank in Google\u2019s local search results if you check the following boxes:<\/p>\n\n\n\n Optimizing your local clinic\u2019s website for these three factors will significantly impact your local search rankings. <\/p>\n\n\n\n The term NAP (name, address, phone number), sometimes referred to as NAP+W (with the W pointing out the website\u2019s URL), is the most basic information you can share about your business on the web. <\/p>\n\n\n\n Google highly recommends having NAP consistency throughout the internet to avoid misdirecting your customers. <\/p>\n\n\n\n You have to spread your NAP across the internet. In other words, the more citations you create,the better.<\/p>\n\n\n\n You can achieve that by building structured citations on platforms like GMB, Yelp, Moz Local, etc. as well as unstructured citations on blogs, news channels, and social media platforms.<\/p>\n\n\n\nThe Role of Local SEO in your TMS Clinic\u2019s Marketing Strategy<\/strong><\/h3>\n\n\n\n
The Core Components of a Local SEO Strategy<\/strong><\/h2>\n\n\n\n
What is Google My Business Listing and its Role in Local SEO?<\/em><\/strong><\/h4>\n\n\n\n
NAP Breadth<\/em><\/strong><\/h4>\n\n\n\n