{"id":27818,"date":"2020-09-30T14:19:59","date_gmt":"2020-09-30T21:19:59","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=27818"},"modified":"2020-09-30T14:21:09","modified_gmt":"2020-09-30T21:21:09","slug":"what-is-schema-markup-tms-clinic","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/what-is-schema-markup-tms-clinic\/","title":{"rendered":"What is Schema Markup [And How it Can Help Your TMS Clinic’s Website]"},"content":{"rendered":"\n

The internet is a jungle of both structured and unstructured data. Search engines have to put in a lot of effort to wrap their (imaginary) brains around the actual context of the content in order to present them to the users in the most helpful way possible. To make things easier, Google, Bing, Yandex, and Yahoo! came up with the Schema project.<\/p>\n\n\n\n

But what exactly is Schema? And how is it relevant to your TMS clinic\u2019s website?<\/p>\n\n\n\n

If you\u2019re interested in learning about Schema, its impact on the search engines, and its benefits to your TMS clinic\u2019s website, this article is for you. <\/p>\n\n\n\n

Let\u2019s begin.<\/p>\n\n\n\n

What is Schema?<\/strong><\/h2>\n\n\n\n

Schema<\/a> is a vocabulary for HTML tags (or microdata) that you can use to mark up information (entities, actions, relationships) to help search engines read and understand the content on your homepage and other webpages in a better way.<\/p>\n\n\n\n

Many businesses (including your TMS clinic) can benefit from schema.org vocabularies to help search engines better understand their webpage and exhibit rich snippets in the SERPs. Here\u2019s an example of a WordPress plugin:\u00a0<\/p>\n\n\n\n

\"All<\/figure>\n\n\n\n

<\/p>\n\n\n\n

In the example above, the star rating, votes, and price that you can see underneath the page title were made possible with the help of schema markup.<\/p>\n\n\n\n

To achieve the review rich snippets, you\u2019d need to include the following code in your webpage:<\/p>\n\n\n\n

<div itemprop=\"aggregateRating\" itemscope itemtype=\"https:\/\/schema.org\/AggregateRating\"><\/pre>\n\n\n\n
And that\u2019s just one example. Schema.org offers \u201cdata types\u201d for countless other purposes.<\/p>\n\n\n\n
What is the Difference Between Structured Data and Schema?<\/strong><\/h3>\n\n\n\n
Schema is basically a project that includes a particular set of microdata tags (e.g. company\u2019s location, phone no., email address, etc.) that the webmasters can use to mark up their websites for web crawlers. <\/p>\n\n\n\n
Whereas, structured data is an umbrella term for the process of pairing a name with a value. Structured data, in terms of SEO, helps the search engine to categorize your content for better indexation. <\/p>\n\n\n\n
What are the Different Uses of Schema?<\/strong><\/h2>\n\n\n\n
Schema can be used to mark up different types of content including, but not limited to, the procedures you offer, an event\u2019s location, clinic\u2019s location, etc. <\/p>\n\n\n\n
Here are some broad categories of items that you can mark up on your webpages:<\/p>\n\n\n\n
  1. Event<\/li>
  2. Creative work<\/li>
  3. MedicalEntity<\/li>
  4. Organization<\/li>
  5. Person<\/li>
  6. Location <\/li>
  7. Product<\/li>
  8. Action<\/li><\/ol>\n\n\n\n
    You can view the full list of items on schema.org\u2019s website<\/a>. <\/p>\n\n\n\n
    Whenever you mark up a similar item (from the above list) on your webpage, the crawlers will easily access the value mapped with that data type and add it to the snippets in the SERPs.  <\/p>\n\n\n\n
    Schema even offers special \u201cpsychological treatment tags<\/a>\u201d which can be really helpful for your TMS clinic\u2019s website:<\/p>\n\n\n\n