{"id":23609,"date":"2016-10-28T22:34:01","date_gmt":"2016-10-28T22:34:01","guid":{"rendered":"http:\/\/54.167.129.248\/?p=23609"},"modified":"2021-06-12T07:37:25","modified_gmt":"2021-06-12T14:37:25","slug":"how-collegiate-a-cappella-can-make-your-content-pitch-perfect","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/how-collegiate-a-cappella-can-make-your-content-pitch-perfect\/","title":{"rendered":"How Collegiate A Cappella Can Make Your Content Pitch Perfect"},"content":{"rendered":"

If you\u2019ve only heard of a cappella through <\/span>Pentatonix\u2019s<\/span><\/a> YouTube Videos, watching <\/span>Glee<\/span><\/a>, or <\/span>Pitch Perfect<\/span><\/a>, you should know that there is far more to the world of a cappella than that.<\/span><\/p>\n

Today, there are an estimated <\/span>twelve hundred collegiate a cappella groups<\/span><\/a> in the U.S. alone.<\/span><\/p>\n

and in college I was a member of one of them, the University of Oregon\u2019s coed a cappella group <\/span>Mind the Gap<\/span><\/a>.<\/span><\/p>\n

\"Mind<\/p>\n

Collegiate a cappella isn\u2019t all rehearsals and parties. In order to sell tickets to your shows, raise money to record albums, and get gigs, you have to have a strategy to market your group.<\/span><\/p>\n

When I started my career in content marketing, I found that a surprising amount of the skills I learned from being part of an a cappella group helped make me a better marketer.<\/span><\/p>\n

While you certainly can\u2019t learn everything from an a cappella group, collegiate a cappella has figured out a few marketing tricks out that can apply to anyone.<\/span><\/p>\n

1: Video Is Your Friend<\/span><\/h2>\n

\"Video<\/p>\n

A cappella groups were trailblazers when it comes to video marketing. Just about every modern collegiate a cappella group has embraced video as a part of their marketing strategy, and some have had amazing results.<\/span><\/p>\n

Just look at On The Rocks, my alma mater\u2019s all male group. A <\/span>viral video<\/span><\/a> lead to them being noticed by NBC and picked to be on the NBC show <\/span>The Sing Off<\/span><\/a>.<\/span><\/p>\n

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