{"id":22613,"date":"2016-10-06T09:45:20","date_gmt":"2016-10-06T16:45:20","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=22613"},"modified":"2016-10-06T09:45:20","modified_gmt":"2016-10-06T16:45:20","slug":"beyond-content-strategy-part-1-storytelling","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/beyond-content-strategy-part-1-storytelling\/","title":{"rendered":"Beyond Content Strategy Part 1: Storytelling"},"content":{"rendered":"

Moving from content strategy to storytelling – making evergreen pieces to support your brand.<\/span><\/h2>\n

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Everyone knows that content strategy is the cornerstone to any modern marketing effort. You have been developing content for your brand for awhile – producing articles, infographics, perhaps even videos that show off your product and services, expertly targeted to specific segments of your market. Now it\u2019s time to take the next step!<\/span><\/p>\n

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It\u2019s time for some brand storytelling.<\/strong><\/p>\n

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With the explosive growth of social media and content marketing, there are huge opportunities to step beyond messages to truly tell the story of your brand in a<\/span><\/p>\n

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Storytelling goes beyond a simple sales pitch, it is your chance to cast your brand as the hero, building a message that crosses platforms and unifies your marketing message.<\/span><\/p>\n

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Content strategy can be:<\/span><\/p>\n