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You have written a post, gotten it to perfection and published it for the world to see. You have promoted that bad boy till the cows came home. That piece is done right? Wrong! You can reuse that piece as well as so many other older posts on your blog into new and re-engaging content for your readers and your multi-purpose tools for your company. <\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n You can take that sweet piece of content and reuse it as a lead magnet. \u201cA lead magnet? What is that?\u201d you might ask. <\/span><\/p>\n <\/p>\n \u201cA lead magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer\u201d – <\/span><\/i>Digital Marketer<\/span><\/i><\/a><\/p><\/blockquote>\n <\/p>\n Ba-Bam! A lead magnet can supercharge your whole email game real quick. Entice your readers to sign up for your newsletter, blog posts or gather their contact information with your great content piece. <\/span><\/p>\n <\/p>\n Content types that work well for a lead magnet are:<\/b><\/p>\n <\/p>\n The lead magnet just needs to solve a <\/span>specific<\/span> problem with a <\/span>specific<\/span> solution for a <\/span>specific <\/span>target audience.<\/span><\/p>\n <\/p>\n You might need to trim and rework the piece to be more condensed so the readers can see the information they need right away. <\/span>Lead Magnets don\u2019t have to be lengthy or complex – they simply must meet the precise need at the right time.<\/span><\/p>\n <\/p>\n This type of freebie or giveaway will drive people to sign up, giving you a curated list of a perfect targeted audience for future marketing. <\/span><\/p>\n <\/p>\n This list will be pure gold that you can follow up with different offerings and products that your company has that they will love and ultimately purchase from you.<\/span><\/p>\n <\/p>\n If you are just running a blog and don\u2019t have a product, this list is a great way to keep getting traffic to your site and building an audience that really engages, and follows your blog.<\/span><\/p>\n <\/p>\n You can also repurpose your awesome content into an ebook. <\/span><\/p>\n <\/p>\n The post is already great, but really building out the big picture of the topic you were referring to is even greater. Be sure to add additional information and research to really bulk out the topic and make it epic. <\/span><\/p>\n <\/p>\n Adding more photos and diagrams to fill out your new content\u2019s ebook really helps bring that additional value too. <\/span><\/p>\n <\/p>\n An ebook is a win-win in many ways because it is versatile – and since it is based on content you have already created, it is relatively easy to create. You can use your ebook as an incentive to grow your subscriber list or you can use it as part of your lead magnet strategy.<\/span><\/p>\n <\/p>\n Ebooks bring a lot of value to your readers and your target audience. Often this generosity is reciprocated in different ways like subscribing to your newsletter, being added to your email list or even checking out your products and seeing what works for them. <\/span><\/p>\n <\/p>\n Ebooks can also bring in additional revenue if you are looking to open up a new stream of cash flow and you have a resource worth paying for. <\/span><\/p>\n <\/p>\n Use your ebook however you see fit\u2014giveaway, reward, offer, or income.<\/span><\/p>\n <\/p>\n If you have a series of helpful and advice related content, combining them into a resource guide can be great way to repurpose it. Think of it as a FAQ resource – If your content answers a lot of commonly asked questions that your company or industry gets, then creating this resource guide is a no brainer. <\/span><\/p>\n <\/p>\n This resource guide can be given to your sales team to help with sales and training or can be put on your site for potential customers to use. <\/span><\/p>\n <\/p>\n Another great benefit for your readers and your audience is that they have all of your curated information in 1 place. They don\u2019t have to go clicking around your site to find it all. <\/span><\/p>\n <\/p>\n You probably only need to add in a introduction, some transition paragraphs and condense the material down a little bit, but ultimately this is relatively easy to make.<\/span><\/p>\n <\/p>\n If you are looking for an even easier solution to repurpose your content, make it a slideshare. Articles that are work great for this type of digital presentation are tips, advice, statistics and quotes. <\/span><\/p>\n <\/p>\n Making a slideshare is relatively easy to do too. You just have to chop up your article into designated slides and design it using Power Point (<\/span>here is an easy tutorial to follow from Hub Spot<\/span><\/a>) or design it using the free online program <\/span>Canva<\/span><\/a>. <\/span><\/p>\n <\/p>\n Be sure to only highlight the main points and get rid of an excess verbiage or explanations that was included in your original content piece. <\/span><\/p>\n <\/p>\n Repurposing your content as a slideshare lets your content be seen in an entirely new way. Readers, new and old will be able to see things they might have missed before because it is laid out in an entirely new way.<\/span><\/p>\n <\/p>\n Plus making a slideshare allows you to share your content on platforms that you couldn\u2019t before with just writing a post.<\/span><\/p>\n <\/p>\n Another easy way to reuse your existing content is to take a blog post, and turn it into a speech, podcast or video to share on different audio and video channels. You can even take a series of blog posts around the same topic, and easily create 20-30 minutes worth of material.<\/span><\/p>\n <\/p>\n The great thing about creating a podcast or audiobook is all you have to do is read your material or hire a reader to read it for you and you have your content presented in an entirely new way. Your content can now reach an audience that mainly watches videos or listens to podcasts instead of reads blogs. <\/span><\/p>\n <\/p>\n Another way to reuse your existing content is to turn it into a infographic. For those of you who didn\u2019t know, an infographic is a visual image such as a chart or diagram used to represent information or data. <\/span><\/p>\n <\/p>\n1. Create a Lead Magnet<\/b><\/b><\/h3>\n
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2. Create An Ebook<\/h3>\n
3. Create A Resource Guide <\/b><\/h3>\n
4. Create A Slideshare<\/strong><\/h3>\n
5. Create a Podcast\/ Audiobook<\/b><\/h3>\n
6. Create An Infographic<\/b><\/h3>\n