{"id":21822,"date":"2016-07-15T10:38:50","date_gmt":"2016-07-15T17:38:50","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=21822"},"modified":"2020-06-24T07:50:08","modified_gmt":"2020-06-24T14:50:08","slug":"what-is-yahoo-gemini","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/what-is-yahoo-gemini\/","title":{"rendered":"What is Yahoo Gemini?"},"content":{"rendered":"

Is Yahoo Gemini The Next Advertising Platform For Your Business?<\/span><\/h2>\n

Good marketers are always on the lookout for new platforms and opportunities to reach a wider audience – and this adage is doubly true for digital marketers.<\/span><\/p>\n

In terms of digital advertising, Adwords is a universal constant, Bing is a second thought and social is an emerging power. In a market that seems over saturated as it is, Yahoo is looking to carve out their own corner of this billion dollar industry. <\/span><\/p>\n

Yahoo and Bing agreed to a partnership in 2009 which accounts for roughly 33% of internet search volume in the US. While this agreement is still in effect, in February 2014, Yahoo launched Gemini – and advertising platform which reaches <\/span>only<\/span><\/i> Yahoo users opposed to both Yahoo and Bing. <\/span><\/p>\n

So why would you use Yahoo Gemini?<\/strong><\/p>\n

The Upside<\/span><\/h3>\n

While it may not be the first platform you look at, there are some notable upsides to using Gemini.<\/p>\n

According to a <\/span>user index done by Further Strategic Digital Marketing<\/span><\/a>, Yahoo users are more likely to be:<\/span><\/p>\n