{"id":1888,"date":"2015-07-21T22:34:13","date_gmt":"2015-07-22T06:34:13","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=1888"},"modified":"2020-06-24T01:36:23","modified_gmt":"2020-06-24T08:36:23","slug":"top-content-marketing-advice-from-actual-rock-stars","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/top-content-marketing-advice-from-actual-rock-stars\/","title":{"rendered":"Top Content Marketing Advice From (Actual) Rock Stars"},"content":{"rendered":"
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\u201cMarketing is telling the world you\u2019re a rock star. Content marketing is showing the world you are one.\u201d <\/strong><\/h2>\n

~Robert Rose, Content Marketing Institute<\/p><\/blockquote>\n

We all know the famous content marketing experts like Seth Godin, Gary Vaynerchuk, and Joe Pulizzi.<\/p>\n

But did you ever think that to be a content marketing rock star, maybe we should take advice from\u2026 actual rock stars?<\/p>\n

From Gene Simmons to \u201cThe Boss\u201d there\u2019s plenty to learn about content marketing from the unlikely experts who know a thing or two about producing creative work and amassing raving fans.<\/p>\n

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\u201cYou have to understand that nothing appeals to everybody.\u201d<\/strong><\/p>\n

~ Gene Simmons, KISS<\/p><\/blockquote>\n

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The content you create should appeal to your target audience, not the whole world.<\/p>\n

Developing buyer personas can really help narrow your focus on who exactly you are trying to reach. If you create content with a specific person in mind, you\u2019re inevitably going to alienate people. That\u2019s ok!<\/p>\n

When you try to appeal to everybody, you end up with a lot of click-bait and pandering content that may get traffic but no results. It\u2019s better to identify the people you want to serve and become THE best source of information and solutions for their problems.<\/p>\n

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\u201cThe only art I\u2019ll ever study, is stuff I can steal from.\u201d <\/strong><\/p>\n

~David Bowie<\/p><\/blockquote>\n

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I don\u2019t know if you\u2019ve noticed, but there is A LOT of content on the internet. Coming up with a completely original idea is a myth.<\/p>\n

Instead, try pulling ideas from others and mixing them together to create something valuable. Research popular content in your industry by using tools like BuzzSumo. See what\u2019s working for the leaders in your vertical.<\/p>\n

When you find a good idea, ask yourself how you can build on it to make it better and more useful for your audience.<\/p>\n

\u201cThere\u2019s such a fine line between stupid and clever\u201d <\/strong><\/p>\n

~David St. Hubbins, Spinal Tap<\/p><\/blockquote>\n

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We\u2019ve all seen headlines that make us roll our eyes or article concepts that make us shake our heads. Surely these ideas start with good intentions, but the end product just misses the mark.<\/p>\n

Clever articles generate shares, talk, and traffic. Stupid articles do the same, but in a bad way.<\/p>\n

How do you ensure your content is on the right side of the line? Do your research ahead of time. Know your audience. Run the idea by as many people as possible. Hopefully with due diligence you\u2019ll be the talk of the town\u2026 in a good way.<\/p>\n

\u201cYou hear about bands who say, \u201cWe did one show where only 20 people showed up\u201d, well that was our average gig for five years.\u201d<\/strong><\/p>\n

~Dexter Holland, The Offspring<\/p><\/blockquote>\n

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It takes time to build a following online. You may spend hours on content they may only be seen by 20 people (at first).<\/p>\n

It\u2019s important to not be discouraged by low traffic numbers in the beginning. It\u2019s all part of the process of growing your audience and influence online.<\/p>\n

As your content production and promotion processes develop and improve over time, more and more people will start showing up. You\u2019ll be glad you didn\u2019t give up.<\/p>\n

\u201cGetting an audience is hard. Sustaining an audience is hard. It demands consistency of thought, of purpose, and of action over a long period of time.\u201d <\/strong><\/p>\n

~Bruce Springsteen<\/p><\/blockquote>\n

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Content marketing is a long game. It takes consistency, planning, and timely execution to build and sustain an audience. People expect to have access to a constantly updated stream of interesting, relevant content.<\/p>\n

To help you plan for the long haul, use an editorial calendar to ensure you have new content lined up and ready to go. Most importantly, start with a detailed content strategy that\u2019s aligned with the needs of your audience.<\/p>\n

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Be A Content Marketing Rock Star<\/h2>\n

To rock the socks off of your audience, take some advice from the real rock stars. Who knows? Maybe your fans will be shouting for an encore on your next blog post.