{"id":17713,"date":"2016-05-26T11:49:21","date_gmt":"2016-05-26T18:49:21","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=17713"},"modified":"2020-09-30T09:15:50","modified_gmt":"2020-09-30T16:15:50","slug":"10-major-updates-coming-google-adwords","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/10-major-updates-coming-google-adwords\/","title":{"rendered":"10 Major Updates Coming To Google Ads"},"content":{"rendered":"

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Google loves announcing big changes to AdWords<\/a><\/span> and well, Google Ads used to be called AdWords and that changed in the summer of 2018.
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Just like every year, 2019 has brought some major changes to Google Ads and we are here to breakdown 10 biggest updates to Google Ads this year.<\/p>\n

First, we got multiple iterations of enhanced campaigns<\/a><\/span>, but then they took away the ability to bid on tablet and desktop, leaving advertisers only able control their mobile bid adjustments, but not able to do the same for desktop and tablet. This led to some hacked-together mobile-only campaigns, where you could set your bids extremely low and set high mobile bid modifiers, sacrificing all of your desktop impression shares for the sake of focusing your campaigns solely on mobile. But after the announcement at yesterday\u2019s Google Ads & Analytics Innovations Keynote, tablet, and mobile are back in a big way. <\/strong>The year 2019 has been even better since Google has decided to update the Google Ads Mobile App<\/strong> to keep you responsive to your ads wherever you are.
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Without further ado, let us jump into the major Google Ads updates of 2019.<\/p>\n

Here are the 10 biggest announcements from Google Marketing Live, and what to expect from each action item.<\/span><\/h3>\n

Bombshell#1 The Retirement of the average position.<\/h3>\n

The average position which was the basic indicator of auction performance was officially bit farewell at the end of September.<\/p>\n

We all know that your bid and the quality score determine your Ad Rank. And your Ad Rank determines your ad\u2019s position. But just because, you win the auction and obtain the first position, doesn\u2019t necessarily mean that your ad is shown at the top of the Search Engine. Therefore, it was evident from this that the average position fails to tell the whole story.<\/p>\n

Resultantly, google decided to say goodbye to this metric in favor of more precise ones that were rolled out by the end of 2018 such as top impression rate, etc.<\/p>\n

Bombshell#2 Phrase match & broad match modifier evolution.<\/h3>\n

Good News! Phrase match and broad match modifier keywords are now eligible to show for the same meaning close variants<\/a> like synonyms and paraphrases.<\/p>\n

In case you are confused, let’s give you a quick refresher.<\/p>\n

A Phrase Match Keyword <\/strong>matches to queries that include the entirety of the keyword in its specified order. <\/em>For example, \u201cUpdates to Google Ads\u201d is eligible to match to queries to Major updates to google ads.<\/p>\n

A Broad Match Modifier Keyword<\/strong> matches to queries that include each term specified in the keyword in any order. <\/em>For example, +google+ads+updates are eligible to match to queries like 5 major updates to google ads.<\/p>\n

Don\u2019t be scared, you just need to keep a close eye on your search report, add negative keywords when necessary, and use your ads to address your audience’s needs and you are good to go.<\/p>\n

Bombshell#3 New Audience for your search advertising.<\/h3>\n

As you all know that when you are looking to get the right audience to view your Google Ads, there are already a couple of tools that can be used.<\/p>\n

The good news is that you have two more: affinity audiences <\/strong>and in-market audiences. <\/strong>\u00a0<\/p>\n