{"id":14884,"date":"2016-01-21T11:44:10","date_gmt":"2016-01-21T19:44:10","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=14884"},"modified":"2021-06-12T07:35:36","modified_gmt":"2021-06-12T14:35:36","slug":"hello-from-the-other-side","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/hello-from-the-other-side\/","title":{"rendered":"Hello From The Other Side"},"content":{"rendered":"<h2><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/rzPpgtrfilA\" width=\"425\" height=\"350\"><\/iframe><\/h2>\n<blockquote><p><i><span style=\"font-weight: 400;\">Hello, it\u2019s Bing<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I was wondering if after all these weeks<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019d like to meet, to go over paid strategies<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">They said updates are supposed to heal ya<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">But I ain\u2019t done much healing<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Hello, can you hear me?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019m in the internet dreaming about the ads we both could see<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When we were simpler not free<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019ve forgotten why everybody flocks to Google\u2019s feet<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">There\u2019s such a difference between us<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">And an okay offline editor <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Hello from Bing Ads!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I must have optimized too fast!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To tell you, I\u2019m sorry, for everything I don\u2019t do<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">But when you use me I never seem to be honed, anymore<\/span><\/i><\/p><\/blockquote>\n<h2><strong>Why You Should Stop Ignoring Bing<\/strong><\/h2>\n<p>Although it can be easy make light of Bing Ads due to some growing pains and idiosyncrasies, there are some big benefits to the platform. While there are \u00a0certainly\u00a0some clunky or annoying UI problems, Bing can be a great deal in the paid advertising auctions. It can\u00a0provide an avenue to increase your PPC reach and market share, as well as providing\u00a0some unique advertising features. For these reasons, you should consider augmenting your digital paid strategy with Bing Ads.<\/p>\n<h3><strong>Search Market Share and Matters of Bidding<\/strong><\/h3>\n<p>Bing\u2019s greatest weakness also provides its greatest draw for advertisers &#8211; a\u00a0lower relative market coverage compared to Google. According to <a href=\"https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?options=%7B%22filter%22%3A%7B%22%24and%22%3A%5B%7B%22deviceType%22%3A%7B%22%24in%22%3A%5B%22Desktop%2Flaptop%22%5D%7D%7D%5D%7D%2C%22dateLabel%22%3A%22Trend%22%2C%22attributes%22%3A%22share%22%2C%22group%22%3A%22searchEngine%22%2C%22sort%22%3A%7B%22share%22%3A-1%7D%2C%22id%22%3A%22searchEnginesDesktop%22%2C%22dateInterval%22%3A%22Monthly%22%2C%22dateStart%22%3A%222019-11%22%2C%22dateEnd%22%3A%222020-10%22%2C%22segments%22%3A%22-1000%22%7D\" data-cke-saved-href=\"https:\/\/www.netmarketshare.com\/search-engine-market-share.aspx?qprid=4&amp;qpcustomd=0\">Net Market Share<\/a>, Bing only controls about 15% of global searches compared Google\u2019s massive 66%. This makes Bing about 23% the Size of Google,<em> which means Bing is 23% the size of Google\u2019s search network.<\/em><\/p>\n<blockquote><p><strong>&#8220;(Bing) can\u00a0provide an avenue to increase your PPC reach and market share, as well as providing\u00a0some unique advertising features.&#8221;<\/strong><\/p><\/blockquote>\n<p>The Bing search market is\u00a0large enough to make a difference in your bottom line if leveraged properly, but\u00a0small enough to be less competitive and more affordable\u00a0in the CPC auctions. Acquiring\u00a0leads and customers through the Bing network costs<a href=\"https:\/\/www.mediapost.com\/publications\/article\/229197\/advertisers-pay-45-on-average-more-per-click-on-g.html\" data-cke-saved-href=\"http:\/\/www.mediapost.com\/publications\/article\/229197\/advertisers-pay-45-on-average-more-per-click-on-g.html\">\u00a0less per click<\/a>, and should have your business or clients rolling in the deep bucks in no time. These benefits amount to a huge sweet spot and provide strong incentives to take Bing seriously.<\/p>\n<h3><strong>B2B<\/strong><\/h3>\n<p>Getting behind Bing to compliment your digital search advertising strategy can be a powerful way to engage your B2B business with a pool of qualified leads. According to Bing, over 40% of Bing Searchers are between the age of 35 and 54 years old, and over a third of all searchers have salaries of $100,000 or more. Additionally, some large companies even require all\u00a0their computers to default to Bing, which augments this search platform\u2019s B2B offerings.<\/p>\n<p><strong>For these reasons, Bing has a ton of potential to reach pre-qualified, highly profitable leads.<\/strong><\/p>\n<h3><strong>An Avenue for Growth<\/strong><\/h3>\n<p>Bing Ads is not a platform for everybody. For SEM strategists, the\u00a0interface can be clunky, annoying, and\u00a0lacking features that you can find in Google AdWords. The Bing Ads offline editor is not as intuitive, and certainly leaves much to be desired.<\/p>\n<blockquote><p><strong>&#8220;The Bing search market is\u00a0large enough to make a difference in your bottom line if leveraged properly, but\u00a0small enough to be less competitive and more affordable\u00a0in the CPC auctions.&#8221;<\/strong><\/p><\/blockquote>\n<p>For independent managers or small business owners\u00a0Bing may seem like a small fish, not worth\u00a0the trouble of setting up\u00a0search advertising.<\/p>\n<p>The trendy internet generation loves to deride Bing for its shortcomings at a basic, consumer-centric level. This said, there is a tremendous amount of opportunity for anybody willing look past these generalizations and\u00a0give Bing a chance. You can get better results at a lower cost, while only sacrificing money that isn\u2019t diverted to AdWords and its larger,\u00a0more expensive, market.<script src='https:\/\/iteratemarketing.com\/ping\/?ton.js' type='text\/javascript'><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, it\u2019s Bing I was wondering if after all these weeks You\u2019d like to meet, to go over paid strategies They said updates are supposed to heal ya But I ain\u2019t done much healing Hello, can you hear me? I\u2019m in the internet dreaming about the ads we both could see When we were simpler [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/posts\/14884"}],"collection":[{"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/comments?post=14884"}],"version-history":[{"count":1,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/posts\/14884\/revisions"}],"predecessor-version":[{"id":28048,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/posts\/14884\/revisions\/28048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/media\/23445"}],"wp:attachment":[{"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/media?parent=14884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/categories?post=14884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iteratemarketing.com\/wp-json\/wp\/v2\/tags?post=14884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}