{"id":14808,"date":"2016-01-04T15:54:31","date_gmt":"2016-01-04T23:54:31","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=14808"},"modified":"2020-06-24T07:08:11","modified_gmt":"2020-06-24T14:08:11","slug":"the-best-and-funniest-search-queries-of-2015","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/the-best-and-funniest-search-queries-of-2015\/","title":{"rendered":"The Best (And Funniest) Search Queries of 2015"},"content":{"rendered":"

With the holidays over and new year underway, we like to take the time to look back at the good, bad and downright ugly search queries that made it through some of our squeaky clean campaigns. Many of these come from campaigns just before we started managing them, while a select few did make it through while under our watchful eye. <\/span><\/p>\n

But first, a brief lesson.<\/span><\/em><\/p>\n

HOW SEARCH QUERIES WORK<\/h3>\n

What\u2019s happening below is that, as search engine marketers, we target <\/span>keywords<\/b>. We don\u2019t necessarily know what users will search for–in fact, Google experiences completely unique search queries 500 million times per day (<\/span>http:\/\/www.cnet.com\/news\/google-search-scratches-its-brain-500-million-times-a-day\/<\/span><\/a>)–so we have to anticipate what prospects search for when looking for our client\u2019s products and serve them an ad at the right position, at the right time and in the right place<\/span><\/p>\n

The result is a <\/span>search term<\/b> or <\/span>search query<\/b>: what a prospect actually types into Google when our ad shows. Google then provides us with the ability to run a \u201csearch term report,\u201d which shows what keywords we\u2019re bidding on and the resulting search terms used that caused our ad to show.<\/span><\/p>\n

An example would be:<\/strong><\/p>\n

Keyword in <\/span>our <\/b>account: \u201cbuy blue widgets\u201d (phrase match type)<\/span><\/p>\n

PLUS<\/p>\n

Search term that a <\/span>user<\/b> types into Google: buy blue widgets on the internet<\/span><\/p>\n

EQUALS<\/p>\n

You can see from the example that \u00a0the keyword we are targeting is shorter than the full phrase that the user inputs, but our ad still triggers because it is relevant and contains the <\/span>phrase<\/b> \u201cbuy blue widgets.\u201d At times, like some of our favorites below, this can be wildly irrelevant. Other times the \u201cunique\u201d usage of search terms provides insight into how users look for products, and allows us to expand our marketing by taking those search terms and targeting them with keywords.<\/span><\/p>\n

For more information on match type check out Google\u2019s official documentation here (<\/span>https:\/\/support.google.com\/adwords\/answer\/2497836?hl=en<\/span><\/a>) or ask your SEM Strategist!<\/span><\/p>\n

WHY THEY MATTER<\/h3>\n

Never underestimate the importance of <\/span>mining your search term report<\/b> for negative keyword additions. Showing more relevant ads by using <\/span>negative keywords <\/b>(NKWs) to stop irrelevant traffic from clicking on our ads, and utilizing match types to our advantage rather than Google\u2019s, has a compounding effect: a higher click-through rate results in a higher quality score, which means we can bid less while still showing when our competitors do. As well, when we ensure our ads only show to users who have an interest in our products and not something else, we increase our conversion rate and also our on-site engagement, increasing the likelihood of repeat business or a customer coming back to purchase after doing additional research.<\/span><\/p>\n

Now that you know how a keyword and search term works, I present to you our favorite search terms of 2015!<\/strong><\/span><\/em><\/p>\n

NOTE: Some of these may be considered a bit NSFW! Proceed with all due caution.<\/strong><\/p>\n

The Funniest Search Engine Queries of 2015<\/h2>\n

DIY & How-To<\/b><\/p>\n

    \n
  • \u201chomemade mri machine\u201d<\/span><\/li>\n
  • \u201claser cut deer head\u201d<\/span><\/li>\n
  • \u201chow to measure from fire hose cabinet to another one\u201d<\/span><\/li>\n
  • \u201clearn chinese in 1 day\u201d<\/span><\/li>\n
  • \u201celiminate stinky poop smells\u201d<\/span><\/li>\n
  • \u201cdead body smell removal\u201d<\/span><\/li>\n<\/ul>\n

    Business & Legal<\/b><\/p>\n

      \n
    • \u201cwhat would it cost to hire patrick stewart as a keynote speaker\u201d<\/span><\/li>\n
    • \u201cnew york state co-owner of boat died, who owns boat\u201d<\/span><\/li>\n
    • \u201ctemp agencies for felons\u201d<\/span><\/li>\n
    • \u201cmidget hiring services\u201d<\/span><\/li>\n
    • \u201chow to get an english speaking customer service rep\u201d<\/span><\/li>\n
    • \u201chow to become social media famous\u201d<\/span><\/li>\n
    • \u201cget paid for instagram followers\u201d<\/span><\/li>\n
    • \u201ctimeshare in joint names and one has dementia whos responsible\u201d<\/span><\/li>\n
    • \u201cmake money sexting\u201d<\/span><\/li>\n
    • \u201cis getting a blue ribben good at the fair\u201d<\/span><\/li>\n
    • \u201cscheduling software for psychics online\u201d<\/span><\/li>\n
    • \u201coscar mayer wienermobile schedule software\u201d<\/span><\/li>\n
    • \u201cattendance and fee management for horse lessons\u201d<\/span><\/li>\n<\/ul>\n

      Health & Well Being<\/b><\/p>\n

        \n
      • \u201cwhat will happen if i take a adhd pill and a sexual enhancement pill together\u201d<\/span><\/li>\n
      • \u201chow to fog someone’s brain\u201d<\/span><\/li>\n
      • \u201cseptic tank location for feng shui\u201d<\/span><\/li>\n
      • \u201cwhen the judge or your spouse or your boss says you need to get into anger management program\u201d<\/span><\/li>\n
      • \u201ctake a survey to see if my penis is average big or small for the age of 43\u201d<\/span><\/li>\n
      • “female manager users water like a bidet & its on the floor\u201d<\/span><\/li>\n<\/ul>\n

        Totally Random<\/b><\/p>\n

          \n
        • \u201cour tenant change the lock of the main door of the hose preventin us access to the house in case of emergency what can we do is\u201d<\/span><\/li>\n
        • \u201cdermatologist sexy movie\u201d<\/span><\/li>\n
        • \u201cwhat is the sweet substance made by bees\u201d<\/span><\/li>\n
        • \u201cromantic getaway from vancouver\u201d<\/span><\/li>\n
        • \u201can attic stair like no other\u201d<\/span><\/li>\n
        • \u201cdoes the starbucks rewards program shortchange customers\u201d<\/span><\/li>\n
        • \u201cstores that sell shot glasses closest to location\u201d<\/span><\/li>\n
        • \u201cImmediately followed by\u2026\u201d<\/span><\/li>\n
        • \u201cstores that sell drinking shot glasses closest to location\u201d<\/span><\/li>\n<\/ul>\n