{"id":12896,"date":"2015-08-18T22:48:59","date_gmt":"2015-08-18T22:48:59","guid":{"rendered":"https:\/\/iteratemarketing.com\/?p=1998"},"modified":"2020-06-24T03:03:38","modified_gmt":"2020-06-24T10:03:38","slug":"blog-posts-and-cupcakes-why-you-need-a-unified-marketing-strategy","status":"publish","type":"post","link":"https:\/\/iteratemarketing.com\/blog\/blog-posts-and-cupcakes-why-you-need-a-unified-marketing-strategy\/","title":{"rendered":"Blog Posts And Cupcakes – Why You Need A Unified Marketing Strategy"},"content":{"rendered":"

You\u2019ve got some serious marketing chops, and you know it. You work the trade show floor like a champ, nurture productive relationships with partner businesses like the most caring of mother polar bears, and can craft a coherent elevator pitch at any time… even when you\u2019ve just sneezed, like, 10 times and your brain feels full of ants.<\/span><\/p>\n

You take your game online too. No sucker for overblown SEO rhetoric, your site is running like a swiss watch, your tags are 512 pixels of pure heaven, and you churn out content with a quality and regularity that would make Neil Patel blush.<\/span><\/p>\n

But even with all these rock-star elements in place, things aren\u2019t taking off. Lead flow is slow, traffic is plateaued. What gives?<\/span><\/p>\n

It might very well be that you have a table full of high-quality ingredients, but without an overarching and unified strategy you are just tossing fistfuls of sugar and egg yolk together haphazardly.<\/span><\/p>\n

Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying the pieces that don\u2019t fit.<\/strong><\/p><\/blockquote>\n

A quality marketing strategy is all about formulating a realistic, executable strategy that takes all these ingredients and makes something more than the sum of the parts. Every action you take, whether it\u2019s creating a new landing page, speaking at an industry event, or even just meeting a potential customer for lunch, needs to operate as a small piece in a larger picture.<\/span><\/p>\n

Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying pieces that don\u2019t fit, and ingredients that take away from the flavor of your delicious marketing cupcake. If you are speaking at a conference, integrate the appearance into your digital strategy by adding the presentation to Slideshare and placing it on your site. If you are meeting with a prospective client, prepare a customized pitch on a custom landing page and use it as the centerpiece of your conversation. Beyond using social media to \u2018build your brand,\u2019 you can put in just a little more time and ensure that each message fits together to guide a new client through their questions and concerns.<\/span><\/p>\n

Once you\u2019ve integrated all your efforts to pull in the same direction, you will be amazed at how much of a boost you will get! Each small effort will build towards a stronger whole, and you won\u2019t each presentation, eBook or social media campaign working on it\u2019s own to build a stronger lead relationship. Instead of a gluey mix of sugar, flour and egg, you\u2019ll be able to sit\u00a0<\/span>back and enjoy a lovely frosted cupcake.<\/p>\n

And it\u2019s a beautiful thing.<\/span>