{"id":26194,"date":"2020-02-13T19:09:31","date_gmt":"2020-02-13T19:09:31","guid":{"rendered":"https:\/\/iteratemarketing.com\/?page_id=26194"},"modified":"2020-09-11T15:56:20","modified_gmt":"2020-09-11T22:56:20","slug":"landing-page-optimization","status":"publish","type":"page","link":"https:\/\/iteratemarketing.com\/landing-page-optimization\/","title":{"rendered":"Landing Page Optimization"},"content":{"rendered":"\n
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\n\t\t\t\tTurning Touchpoints Into Leads\n\t\t\t<\/h2>\n\n\n\n
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Landing page optimization (LPO) is about focusing analysis, design and creativity towards producing conversion actions on a single page. Your homepage acts like a brochure, while dedicated landing pages are your best closer. They serve a singular goal and they\u2019re purpose-built for your marketing campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Why Landing Page Optimization?<\/h2>\n\n\n\n

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High-converting landing pages gives you two things:<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Marketing Performance<\/figcaption><\/figure>\n\n\n\n

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Customer Insight<\/figcaption><\/figure>\n\n\n\n

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Your pages should not only drive performance for your campaigns, they should teach you something about your customers that you can apply to your other marketing efforts.<\/p>\n\n\n\n

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More Sales<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Lower Cost-Per-Acquistion<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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Increased Average Order Value<\/figcaption><\/figure>\n\n\n\n

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Shortened Sales Funnel<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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More Insight Into What
Your Customers Truly Want<\/figcaption><\/figure><\/div>\n\n\n\n

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Better Quality Scores<\/figcaption><\/figure>\n\n\n\n

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What High-Converting Pages Do<\/h2>\n\n\n\n

We do it through our focus on identifying the major growth areas for a website, and then working closely with our clients to ensure recommendations are put to use and changes are made.<\/p>\n\n\n\n

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Increase In conversion rate<\/span><\/p>\n\n\n\n

\u201cFree\u201d is the best offer.<\/strong><\/h3>\n\n\n\n

This landing page reinforced that potentially life-changing information was available at no cost \u2013 driving a large uptick in conversions for this non-profit.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Increase In conversion rate<\/span><\/p>\n\n\n\n

Give visitors what they want as efficiently as possible.<\/strong><\/strong><\/h3>\n\n\n\n

We gave desktop researchers a longer format to compare features and learn more about this company\u2019s offerings. For searchers on-the-go, we gave them an efficient mobile format so they could book an appointment or call a store ASAP<\/p>\n<\/div>\n\n\n\n

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Increase In conversion rate<\/span><\/p>\n\n\n\n

Visual design matters \u2013 even for complex B2B purchases.<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

For technical searchers looking for specific products, we didn\u2019t try to \u201cwoo\u201d them with long-form sales copy. We positioned the strength of the brand through creative, and went feature-forward with our copy \u2013 knowing that potential buyers wanted more info about the products, not a sales pitch.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Our Approach<\/h2>\n\n\n\n
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1. Customer Research<\/strong><\/h3>\n\n\n\n

High-converting landing pages require 1) knowledge about what your customers want and 2) an offer that satisfies those wants. It sounds basic, but your offer is the factor that most influences success or failure. We want to know what your offer means <\/em>to your customers.<\/p>\n<\/div>\n\n\n\n

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2. Positioning Your Value<\/strong><\/strong><\/h3>\n\n\n\n

Why is what you\u2019re offering valuable? Why is that worth handing over money or personal information? We craft conversion-focused copy to position your value to the market as strongly as possible.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3. Designing For Conversions<\/strong><\/strong><\/h3>\n\n\n\n

For $13, you can get a landing page template<\/a> that over 2,000 people are already using, but it\u2019s probably not going to speak to your customer base or instill trust in your brand. Your landing page mercenaries should wear the same \u201cuniform\u201d (branding) as your core website, but their design needs to reinforce your value proposition, maximize your messaging and focus on generating conversions.<\/p>\n<\/div>\n\n\n\n

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4. Test, Measure, Improve<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

A landing page is never \u201cfinished.\u201d Landing pages are a constant work in progress. Page variations allow us to test page elements to find what truly clicks with customers. Informed incremental tests lead to massive improvement over time.position your value to the market as strongly as possible.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Major Marketing Integrations<\/h2>\n\n\n\n

At Iterate, we host your pages and integrate them with all major content management systems and marketing automation platforms, so there\u2019s no need for complicated web development work or problems with tracking performance.<\/p>\n\n\n\n

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