When it comes to digital marketing, Content Curation is as crucial as Content creation. Content curation is all about educating your readers, being on top of the market trends, and engaging with your social media followers. They say the best things in life are free, which is accurate, and cost-saving for digital marketers. 

For a lot of digital marketers, content curation is becoming almost as important as content creation. Curating valuable content is a great way to educate your email subscribers, engage your social media followers, and keep up with the latest marketing trends. It can also help position you as a thought leader in your field.

So how do you get started? No need to dig through the SERPs in search of the latest and greatest blog posts, or pay for an expensive service. There are numerous free tools that will do the heavy lifting for you. Here are a few of my personal favorite tools that make discovering and curating great content simple:

1: Nuzzel

You ever wondered how to know what your social media followers are sharing? Here is a tool for just that. Nuzzle will help you know the kind of content your followers are sharing. It is designed to update the content your friends share the most regularly. It is a great way to develop new content based on what is being shared by your followers.

I love reading the content my followers are sharing on Twitter, but it can be hard to keep up. Nuzzel uses the accounts you follow on Twitter and Facebook to build a constantly updating list of the content your friends are sharing the most.

Want to discover even more content? Nuzzel lets you check out out your friend’s feeds to see what the accounts they follow are sharing.

2: Pocket

Pocket is an excellent tool to save content, which you will read later. However, there is so much you can do with it. Pocket is easily integrated with Firefox which makes it super easy to use. Some of the benefits you can get from Pocket include ease of use and getting real updates on the trending topics. The fact that you get to find customized topics serves to improve your curating job. Type the keywords you want and click explore, and it will do the rest.

If you use Pocket primarily to save things to read later, it is time to start embracing the ‘Recommended’ and ‘Explore’ features. If you go to the home page on your Pocket account, Click over to the ‘Recommended’ tab to see blog posts picked based on your interests and what is trending across all of the Pocket. It is an easy way to not only discover content you might like, but also see what people are reading around the internet.

The ‘Explore’ tab lets you see even more popular articles on the subject of your choice. Type in a keyword to see the top-performing articles on that topic.

3: Quuu

When it comes to content curation, it doesn’t get any easier than Quuu. Simply sign up with your Buffer or HubSpot account, select your interests, and let it do the rest. Quuu hand reviews content pieces for quality and automatically puts them into your social media queue (hence the name “Quuu”, get it?). For a totally hands-off experience set Quuu to auto and let it do the work for you, or set it manual and approve each post before it goes live.

Quuu advertises itself as “hand-curated content curation for social media.” Quuu hand reviews social media content for you and arranges it in a queue. It is a free and simple platform to use, and you can register with your HubSpot or Buffer account. Once registered, you get to select your interests, and the platform does the rest. You can do this automatically with the auto feature or do it manually. With over 500 categories, Quuu will help make your quest for fresh content easier.

4: Flipboard

This is all about quickly discovering new and enjoyable content. Flipboard lets you select your favorite topics, and it gathers them for you and presents it in an accessible and understandable format. The app is easy to use and arranges the content in a digital magazine format, which is so easy to read. What’s more, you can save for later and create your own magazine.

Flipboard makes discovering and reading content easy and enjoyable. Select your favorite topics and Flipboard gathers quality content from trusted sources, then presents them in a beautiful and easy to read magazine format. I especially love flipping through the digital magazines on my phone and tablet with it’s a straightforward and well-designed app.You can even save content and create your own magazines you can go back and read later or share with friends.

5: Google Alerts

Google Alerts is all about notifying you with the latest news or topics. The platform lets you select the keywords you want, and you get the alerts based on them. The alerts come directly to your inbox and will give you a front-row seat to trending topics before the rest of the world.

Get the latest news on any topic sent directly to your inbox with Google Alerts. Simply set up alerts for any keywords you’d like to follow and get an email whenever a new blog post, news article, video, or other pieces of content with that keyword is published. No more waiting for a blog post to start trending or for one of your Twitter followers to share it before you see it. Google Alerts let you get out in front of the pack.

Stop Waiting, Start Curating

Curating great content doesn’t have to be a headache. There are hundreds of great content pieces ready for you to discover and share with your audience. All it takes is a good tool and a few clicks!

What are you waiting for? Start Curating now with the best free tools. There is so much excellent content out there, and you don’t have to stress about getting it. Use the right tool and content curation will be fast and easy.

Do you have a favorite free content curation tool? Let me know in the comments!